Regional value-added distributor Logicom has announced a new strategy to expand its channel coverage in Iraq.

Logicom said the investment is part of the company's commitment to growing Cisco’s business in the Middle East. Under the new plan, Logicom will be the only authorised Cisco distributor to cover the whole Middle East region, both through local presence and remotely. The distributor is authorised to serve partners in Iraq, Lebanon, Jordan, Turkey, UAE, KSA and the Gulf region.

Logicom said it will offer consistent VAD services based on Cisco products and solutions and enablement activities for its partners, including solution demos and training programmes.

Nicholas Argyrides, director of Sales and Marketing - Distribution, at Logicom commented: “Undeniably, Logicom’s focus on Iraq has never been greater. While we are in the process of solidifying our in-country expansion, the aim of this project is to make the best of our multinational presence in the Middle East and serve our Iraq-focused partners in any way and from any location we can. Leveraging on our six offices and warehouses in each of the adjacent countries definitely helps.”

According to the company, it kicked-off its 2014 activities in Iraq with the successful Logicom Cisco Partner Forum, held at the Erbil Rotana Hotel last month. The company said the event aimed to inform partners about its local Cisco operations in Iraq, provided them updates on the latest Cisco technologies and how they can explore business opportunities that could help boost sales and profitability.