Mohammed Suleman, general manager at Saudi-based Enterprise Objectives, a value-added reseller (VAR), on the company’s strategy to take the business to the next level.
Aiming to be among the top VARs in the Kingdom of Saudi Arabia, Enterprise Objectives has over the last few years, been building expertise by partnering with best-of-breed technology vendors.
To achieve this vision, Enterprise Objectives knows that it has to have the right skills sets and training development schemes, complementary vendor offerings and certifications that instil peace of mind at end-user level.
To this end, Enterprise Objectives has partnered with major IT vendors that include: Microsoft, McAfee, Acronis, Tandbergdata, HP, Dell, Autodesk, Double Take, AVG, Wacom, Adobe and Kaspersky.
Mohammed Suleman, general manager, Enterprise Objectives, said from inception, the company has enjoyed enterprise level channel relationships with global IT multinationals. “Since its incorporation, Enterprise Objectives has been helping its clients with system designing, network configuration, operations planning, report designing and data repair,” he said.
Suleman said today, Enterprise Objectives is one of the leading IT solution providers in the Saudi Arabia market with solid strategic alliances forged with internationally recognised IT vendors that complement its business vision for the region. “We offer an extensive range of IT infrastructure, solutions and services ranging from consulting, resource deployment and integration to after-sales support,” he explained.
According to Suleman the company’s experience and expertise spans across multiple sectors and includes government, banking and finance, telecommunications, retail and, oil and gas.
He pointed out that through a combination of local market presence, international level of skills, a network of business partners and the access to the worldwide resources from the vendors, Enterprise Objectives has consistently brought to its customers unparalleled IT business solutions. “We have been investing in regular training initiatives for our employees. The team is well equipped to address the ever-evolving, industry-specific IT demands in every market and verticals we serve,” he said.
Suleman said as a specialist VAR focusing on a range of IT solutions, Enterprise Objectives is enthused by the recent IT budget allocations announced by the KSA government. “The IT landscape in the country is promising huge investments backed by government increased infrastructure spending,” he said. However, Suleman said, due to stiff competition the margins are getting thinner thereby making the solutions selling business a cut throat operation where differentiation is key if one is to succeed in the marketplace.
Apart from differentiation, Suleman said IT security and managed security services are critical subjects to any organisation and Enterprise Objectives is looking at developing this business further. “Managed services needs to be managed by a team of qualified professionals. As corporates in the region are investing and identifying the right partners that can manage their security, we have a dedicated team that caters to this exciting segment and we strongly feel that the market will demand more of these services going forward,” he said.
Suleman said along with managed services offerings, Enterprise Objectives also offers consultancy, pre- and post-sales training, software maintenance services, networking projects, domain registration and email management services.
He reiterated that as a services company, Enterprise Objectives doesn’t lack any skills sets, although the company is always looking to improve its workforce by providing extensive trainings to staff. “I do believe that retaining certified and skilled IT professionals in the KSA is a challenge.
It’s always challenging but by providing the right working atmosphere backed by a compensation plan that is above the market standards helps us retain the most qualified employees,” he said.
Suleman said success in taking business solutions to maket is as much about the people providing them and these are critical factors clients look at when considering outsourcing business processes. He said with the business outlook improving not only in Saudi Arabia but the Middle East as a whole, value backed services will be key in differentiating the leaders from followers. “At the moment, price wars along with delayed payments are making it difficult to have a healthy cash flow,” he said.
Suleman said as the company aims high to take its business to the next level, it wants to assure its customers that it will remain transparent and dedicated to what it does. “We will get better as we look forward to growing our business in the region,” he said.